> ## Content Index > Fetch the complete content index at: https://www.unbore.com/llms.txt > Use this file to discover other available public pages before exploring further. # How to create typographic ads - URL: https://www.unbore.com/how-to-create-typographic-ads/ - Published: 2026-02-25T18:48:28.000Z - Updated: 2026-03-01T15:35:12.000Z - Description: Turn plain copy into expressive visuals. Typographic ads are the perfect mix of copy and design. - Author: Shlomo Genchin - Tags: Art Direction Typographic ads are the perfect mix of copy and design. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379297705-email-2.jpg) Because typography turns plain copy into expressive visuals. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379298089-email-a00777f5-783b-4d7d-b5cd-5a2677ed3052.jpg) So here are six techniques I use to create Typographic ads: --- ## 1\. Replace Letters with Images ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379298450-email-9dbe6f51-791f-4b0e-acf7-a35c3a6f3002.jpg) --- ## 2\. Turn Words Into Shapes ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379298830-email-0e07599b-c4a6-4726-a733-735e61839eeb.jpg) ****Small caption (right ad):** “See danger before it happens. Audi Cornering Lights.” ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379299287-email-1d3060cb-9d68-4123-9547-b2650acefc7e.jpg) ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379299607-email-c24eae26-1f08-4280-8577-9cb564a247a6.jpg) Ad for mental health hotline. I had the pleasure of writing copy for this Coke campaign. Two stories, in two languages, form the shape of a bottle: ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379299927-email-dc93e285-7199-47e3-ab61-cf44b12c2ece.jpg) Agency: INGO Hamburg --- ## 3\. Create Patterns or Rhythm ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379300364-email-c2feb782-6e3c-4ecb-9603-f34ab925075c.jpg) ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379300728-email-9c7e7829-d02d-487f-9e1b-e004327ba0ba.jpg) --- ## 4\. Play with Hierarchy and Highlights ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379301184-email-92262b0e-6763-48d7-803c-14bb9853661d.jpg) ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379301516-email-ac693a35-6718-4b23-9901-393878c527c4.jpg) --- ## 5\. Mimic Textures and Materials ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379301864-email-72bda126-15f4-41ce-8266-3a5df93f27fd.jpg) ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379302373-email-84187313-9919-4a2a-b173-5985305c82cf.jpg) --- ## 6\. Use Cultural References ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379302821-email-e5095bcd-9503-46d0-96f5-69ab9c317add.jpg) OPTIKER–K is using eye test typography to promote glasses. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379303244-email-895f5bae-1229-4cce-8a6c-539763196af5.jpg) --- ## Step-By-Step Example Here’s a “*cultural reference*” example I created for my client, AppsFlyer. **Brief:** Large companies are sitting on tons of valuable data. AppsFlyer helps them monetize it without risking users’ privacy. **My thought process:** Unused data → gathering dust → like a dusty car. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379303727-email-f22bcbbd-1870-41cc-92b8-003ee2ef7def.jpg) **Writing:**​ Wrote this simple line in Apple Notes: ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379304204-email-bdbebccb-aa59-48e4-a1cd-1c6736986bef.gif) **Layout:**​ Dropped it over a Shutterstock image and set the blend mode to “Multiply” in Figma. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379304666-email-e6b7b4fa-12f0-4174-befc-6c51d5ca55a3.gif) **Polish:** Asked my girlfriend to rewrite it cause my handwriting is awful 😅 And here’s the result: ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379311525-email-a51e4860-0520-4797-9c1a-9e64997dfeef.jpg) --- ## Cheat Sheet ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379312077-email-4acaeb83-c695-49c2-8d05-a42adfb811c3.jpg) More creative marketing cheat sheets [here](https://thecreativemarketer.net/cheat%20sheet%20gallery/?ref=unbore.com).​