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# How to create ads people keep, not skip
- URL: https://www.unbore.com/how-to-create-ads-people-keep-not-skip/
- Published: 2026-02-28T04:18:01.000Z
- Updated: 2026-03-01T15:32:22.000Z
- Description: How I create save-worthy ebook ads in three simple steps.
- Author: Shlomo Genchin
- Tags: Brainstorming

David Ogilvy believed that ads shouldn’t just be persuasive – they should be helpful. I agree.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379139707-brWPuqREK7ic7DbzubqGEK.jpg)

Ogilvy’s how-to ads for his agency.

But unfortunately, most lead magnet ads on LinkedIn look like this:

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379140237-iQfEPVNJGDuvQ4vFBHhcA7-1.webp)

Take BambooHR, for example. They created an excellent ebook on onboarding.

Now, if they asked me to write an ad for it (which they didn’t), here’s how I’d do it…

---

## 1\. Get the Gist

I download the guide and ask ChatGPT to extract the most interesting points.

> **My prompt:**  
> 1) Help me create a useful and concise cheat sheet.  
> 2) Extract key points and actionable items from the PDF above.  
> 3) Organize your findings using headings and checkboxes.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379140651-d1PPjXgn6qj1DukmiytGfz.jpg)

GPT gives me this:

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379141060-kuhzvqVkRuKbHWUJRNR79U.webp)

## 2\. Create a Cheat Sheet

I pick the best parts and create this layout in Figma:

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379141540-pTZXhrB8H5p8eS1C7eYHyg.jpg)

Pro Tip: Check out [r/coolguides](https://www.reddit.com/r/coolguides/top/?t=month&ref=unbore.com) for some awesome visual guides and inspiration.

## 3\. Captions

Readers have three main objections when it comes to lead magnets:

- **Spam** – “I’ll give them my email, and they’ll haunt me forever.”
- **Time –** “I’m too busy to read a 300-page ebook.”
- **Value –** “It’s probably some AI-generated trash.”

So, I address those objections

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379142064-fQuapP7Uic7ung5EiSUVYP.webp)

Only 5 out of 1,000 people will click on your document ad.[¹](https://www.theb2bhouse.com/linkedin-ad-benchmarks/?ref=unbore.com) 

So why not leave a good impression on the other 995?