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# How to ask questions that lead to great ideas
- URL: https://www.unbore.com/how-to-ask-questions-that-lead-to-great-ideas/
- Published: 2026-02-28T04:08:43.000Z
- Updated: 2026-03-01T15:32:27.000Z
- Description: My favorite agency self-promo ads and 10 questions to help you create similar ideas for your brand.
- Author: Shlomo Genchin
- Tags: Brainstorming

Hey! Agency self-promo ads are the proof that B2B can be fun. Here are my favorites, along with 10 questions to help you create similar ideas for your brand:

## 1\. Visual Hyperboles

Can you exaggerate your product’s benefit without using words?

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379142875-nWgqAj6jnTdpgTxyxjPF5D.webp)

Small text: The Power of Advertising / McCann Erickson

## 2\. Contrarian Thinking

What important truth do very few people agree with you on?

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379143270-fyiVyoVkWtW65TuVpa4HW1.jpg)

## 3\. The Butterfly Effect

What are the negative consequences of your product’s benefit?

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379143729-x54GZX3LbL1wfSKPqrvwLh-782x1024.jpg)

## 4\. Shock Ads

Can you grab their attention with negative words and images?

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379144253-pX7e1hUsirsVe444p2v2fH-747x1024.webp)

## 5\. Side by Side

Can you put your offer and its alternative next to each other?

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379144749-8mZv8ajXan8oj5AWZDRiRB.jpg)

## 6\. Visual Analogy

What real-life objects are similar to your solution?

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379145213-tBu1WEFubzYW2jx7gYu7J5.jpg)

## 7\. Customer’s Inner Dialogue

What’s the inner dialogue inside your customer’s head?

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379145694-nYrWWgKGxfc9q7g3KosN3Y.jpg)

## 8\. Cliché Phrase

Can you twist a phrase people in your industry say all the time?

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379146224-wHM5Q4gemZsgAqVyNffjpq-647x1024.jpg)

## 9\. Bash Competitors

Can you highlight your competitors’ weaknesses?

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379146653-b5dmpy2GeE9gaATnNCBKNq.webp)

## 10\. Double Meaning

Does your message have a visually interesting double meaning?

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/03/1772379147031-fM5UA9xZcWCLnCW3ZrgCSw.jpg)