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# How to write Chuck Norris headlines
- URL: https://www.unbore.com/chuck-norris-headlines/
- Published: 2026-05-07T11:54:52.000Z
- Updated: 2026-06-05T06:21:42.000Z
- Description: Ads so good you don't pay Meta to run them, Meta pays you.
- Author: Shlomo Genchin
- Tags: Copywriting

This is a Chuck Norris headline:

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/05/Chuck_Newsletter.png)

And another one.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/05/Chuck_Newsletter--1-.png)

Why Chuck Norris? Because it's the exact same formula as...

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/05/Frame-2147203913--2-.png)

And here's how I used this technique for my client, AppsFlyer:

## **Step 1: Product**

What are you selling?

AppsFlyer, a Mobile Measurement Platform (MMP).  
It tells you where your app installs actually come from.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/05/Frame-2147203915--1-.png)

## **Step 2: Key Adjective**

What makes it special?

It's stable. You can rely on it.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/05/Frame-2147203916.png)

## **Step 3: Visual Exaggeration**

What's an absurd way to show it?

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/05/Frame-2147203914.png)

## **AI Prompt**

Feeling stuck? Try this [Claude Skill](https://drive.google.com/drive/folders/1f%5FCiyq7yqLttqhLqycdYktgGc0C83k4p?usp=sharing&ref=unbore.com) or prompt:

🤖

****Context \[AI, don't run before user fills in\]**  
Company website: \[URL here\]  
Product category: \[e.g., web hosting, pet insurance\]  
Key adjective: \[e.g., fast, powerful\]  
  
****Task**  
Write 10 "Chuck Norris" ad headlines.  
  
The structure is: "\[Product category\] so \[adjective\], \[absurd, funny, weird, scenario or consequence\]."  
  
****Examples**  
Altoids: "Mints so strong they come in a metal box."  
Bai: "Flavor so juicy you could sell it to a tabloid."  
Geico: "So easy a caveman can do it."  
Riverside: "A webinar so crisp, you might put it in a sandwich."  
Riverside: "Recordings so good, they'll start taking notes instead of giving them."  
321 East: "How good is our steak? Last week a man who was choking on a piece refused the Heimlich maneuver."  
Nike: "Spanish air traffic control has been notified."  
AppsFlyer: "An MMP so stable you'll want to introduce us to your parents."  
  
Go!

## **You made it! 🕺**

Enjoyed this email? My new copywriting template library will be filled with dozens of techniques like this.  

[Join the waitlist, get a discount](https://www.unbore.com/copytemplates-waitlist/)

Want more inspiration? [Click here](https://www.linkedin.com/posts/shlomogenchin%5Fchuck-norris-ads-ugcPost-7457343610234191872-SVaR?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAC2vjtMB5a2fYnlvFYkMBWQ6SwoR7gICj0w) for more Chuck Norris ads.