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# 9 copy techniques for ad haters
- URL: https://www.unbore.com/9-copy-techniques-for-ad-haters/
- Published: 2026-06-29T07:45:30.000Z
- Updated: 2026-06-29T07:45:30.000Z
- Description: A special CopyTemplates edition :)
- Author: Shlomo Genchin
- Tags: Copywriting

[![CTA Image](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/06/0628-copy-3.gif)](http://copytemplates.com/?ref=unbore.com) 

This is a bonus edition for the [CopyTemplates.com](http://copytemplates.com/?ref=unbore.com) launch 🍾  
  
It's $97 (instead of $147) till Wednesday, July 1\. Pay once, use forever.

Since last week, 80 writers got their lifetime license. What about you?

[Try CopyTemplates ](http://copytemplates.com/?ref=unbore.com) 

---

Hey, let’s be real. Most people HATE ads.  
Because most ads talk to them like they’re dumb.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/06/Frame--19--1.png)

But these 9 techniques help me write ad copy that can make even the worst ad haters smile...

---

## **tl;dr**

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/06/LinkedIn-Cheat-Sheet-Ideal-Size.jpg)

---

Let's dive in (don't miss the master prompt at the end):

## 1\. Self-Deprecation

Admit your flaws to make your brand more relatable.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/06/Internet-Explorer--4-.gif)

More self-deprecation examples: [copytemplates.com](http://copytemplates.com/?ref=unbore.com)

---

## 2\. Understatement

Find your biggest advantage. Say it like it’s not a big deal.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/06/Uber-One.gif)

---

## 3\. Downsides 

When your product benefit creates a new problem.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/06/Market-Watch.gif)

---

## 4\. Reverse World

Swap words and expectations to hook readers and make a point.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/06/Reverseworld_evita.gif)

---

## 5\. Self-Aware Ads

Break the 4th wall, and admit it's an ad to disarm skeptics.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/06/Group-1000004022.gif)

Try the self-aware Claude skill: [copytemplates.com](http://copytemplates.com/?ref=unbore.com)

---

## 6\. Chuck Norris

Exaggerate the benefit until it becomes a funny scene.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/06/Frame-2147203920.gif)

---

## 7\. Tricky Threes

Two things establish a pattern. The third one breaks it. Surprise.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/06/Bumble.gif)

Try the Tricky Threes AI prompt: [copytemplates.com](http://copytemplates.com/?ref=unbore.com)

---

## 8\. Reverse Psychology

Tell readers not to do what you want them to do or vice versa.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/06/reverse_psychology_hinge.gif)

---

## 9\. Slap ‘N Hug

Start with something negative, then flip it into a positive.

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/06/Nike-Tennis.gif)

---

## **You made it!**

If you have any questions about [CopyTemplates](http://copytemplates.com/?ref=unbore.com), reply to this email. I'll write back today :)

[– Shlomo](https://www.linkedin.com/in/shlomogenchin/?ref=unbore.com)

![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/06/Group-1000004023.png)

---

## Free Bonus: Master prompt

Run this prompt to try all these techniques at once:

✂️ Paste this aI prompt into Claude or ChatGPT 

Context \[AI, don't run before user fills in\]  
My website: {e.g., clickup.com}  
My promise: {e.g., keep all your team's projects and communication in one place}  
Pain point I solve: {e.g., work scattered across email, chat, and a dozen tools}

––––––––––––

Task:

Write 18 ad headlines using the 9 techniques below, two per technique. Label each headline with its technique. Headlines only, no explanations.

––––––––––––

Self-Aware Ads: break the fourth wall and admit it's an ad to disarm ad-haters. Example: Superside: "We're too busy designing for the top tech companies to care about our billboards."

Chuck Norris: exaggerate the benefit until it becomes a funny, over-the-top scene. Example: Bai: "Flavor so juicy you could sell it to a tabloid."

Tricky Threes: list two normal things to set a pattern, then break it with a surprising third. Example: Bumble: "Tall, dark, and actually reads that book you recommend."

Reverse Psychology: tell readers not to do what you want them to do (or vice versa). Example: Wathan Funeral Home: "Text and drive."

Slap 'N Hug: open with something negative, then flip it into a positive. Example: Nike: "Some people take tennis too seriously. We make shoes for them."

Self-Deprecation: admit your own flaws or weaknesses with confidence to make the brand more relatable. Example: Buckley's: "It tastes awful. And it works."

Understatement: take your biggest advantage and say it like it's no big deal. Example: Uber One: "A membership for people who eat food and go places."

Downsides: joke about an absurd new problem caused by the product working too well. Example: Franklin Park Zoo: "7 Acres. 300 Birds. Wear A Hat."

Reverse World: swap words and expectations around to hook readers and make a point. Example: Evita Anti-Aging Balm: "Tock Tick."

––––––––––––

Go!