> ## Content Index > Fetch the complete content index at: https://www.unbore.com/llms.txt > Use this file to discover other available public pages before exploring further. # How to create side-by-side ads - URL: https://www.unbore.com/12-side-by-side-frameworks/ - Published: 2026-05-29T13:09:04.000Z - Updated: 2026-06-05T06:18:16.000Z - Description: Side-by-side ads don’t have to be just “before vs. after. 12 comparison frameworks to try. - Author: Shlomo Genchin - Tags: Brainstorming Hey! Side-by-side ads don’t have to be just “before vs. after.” Here are 12 comparison frameworks to try: ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/05/A4---3-1.png) Printable PDF here --- ### **Quick update: CopyTemplates** I'm building a new copywriting template library, CopyTemplates. ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/05/CopyTemplates_Scroll.gif) 65 techniques and Claude skills • 500+ handpicked examples Pick a technique, check out the examples, and use the prompts (AI or human) to write similar lines. [Join the waitlist, get a discount](https://www.unbore.com/waitlist/) --- Alright, back to side-by-side ads: ## Expensive vs Cheap ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/05/Frame-2147203919.png) And another one: ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/05/Frame-2147203922-1.png) --- ## Good vs Great ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/05/Frame-2147203920.png) --- ## Us vs Competitors ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/05/Frame-2147203887.png) Tech brands often spice up their side-by-side ads with visual analogies: ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/05/Frame-2147203921.png) --- ## Expectation vs Reality ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/05/Frame-2147203888.png) --- ## Before vs After ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/05/Frame-2147203889.png) --- ## Bad vs Worse ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/05/Frame-2147203890.png) --- ## Users vs Non-Users ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/05/Frame-2147203875.png) --- ## Cons vs Pros ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/05/Frame-2147203876.png) --- ## Bad vs Good ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/05/Frame-2147203880.png) --- ## Before = After ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/05/Frame-2147203923.png) Another clever example: ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/05/Frame-2147203863.png) --- ## Old vs New ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/05/Frame-2147203864.png) --- ## Without vs With ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/05/Frame-2147203879.png) Out of 100s of ads I created for AppsFlyer, this was the top performer. And for dessert... "A dog makes your life happier. Adopt." ![](https://storage.ghost.io/c/56/7c/567cd7c2-834c-4b5b-a024-a798f2ebbdf8/content/images/2026/05/0zdd3r5ggfagyjvc6iqncmlj512q-2.png) --- ## You made it! 🕺 Haven't joined the waitlist for CopyTemplates yet? [Join the waitlist, get a discount](https://www.unbore.com/waitlist/) Talk soon, [Shlomo](https://www.linkedin.com/posts/shlomogenchin%5Ffirst-say-it-straight-then-say-it-great-share-7465694804991971328-AVOd/?utm%5Fsource=share&utm%5Fmedium=member%5Fdesktop&rcm=ACoAAC2vjtMB5a2fYnlvFYkMBWQ6SwoR7gICj0w)